Financial Services {Consumer}

Government Spreads the Word

Directgov
(via Editorial Agency) 

Launched in 2004, Directgov replaced the UK online portal carrying its own material, designed around users’ needs.

I wrote several items for the Money section of this ‘first generation’ Direct.gov.uk website, designed to provide information for the general public about a wide range of money matters.

Although quite long, these articles were designed to be browsed online rather than read through.

Research & writing 

A Tax Test

Inland Revenue (now HMRC)

As part of the selection process to take part in the (then) Inland Revenue’s Better Guidance Programme to rewrite the tax manuals in plainer English, over 100 copywriters were asked to complete this standard copy test.

Tax-return_web

On the basis of this, I was selected as part of a team of 20.

It gives a good idea of ‘after’ (front page), with  ‘before’ on page 2.