Promotional Literature

Connoisseur Collection

Corgi Sales
Magazine Insert 

Designed to evoke the British sports car heritage of the 1950s and 60s, the Corgi Connoisseur Collection comprised four limited edition two-car chrome models each mounted on a plinth.

Sold only by mail order the Collection helped restart the fortunes of the Corgi name.

Copywriting

{View/Download/Print PDF}

Austin_Healey_3000_red_l

Image licensed under (CC) Creative Commons – see link

Community Concerts

CREATE {Camden Road Educational Arts & Theatre Enterprise}
Posters & flyers 

The CREATE Community Choir (no auditions – everybody welcome) has developed a reputation over the last few years for producing very high quality Christmas and Summer Concerts – including a mix of readings as well as a songs to please a wide range of musical tastes.

The Summer Concerts have centred round a strong theme and these (as well as obviously Christmas) have provided the inspiration for the promotional material.

Concepts, copy, layout & pre-press

CREATE_SummerConcert2011
Poster_Nose-in-a-Book_Apr13_St-B.indd
Poster_SummerConcerts2013
Poster_Nose-in-a-Book_25Jun_web

Taking Advantage of a News Story…

Zeneca Ireland

When popular Irish racehorse, Istabraq, won the Cheltenham Gold Cup for the third time wearing green & gold racing colours, it provided a great link to the existing Amistar campaign to Irish famers through the ‘green & gold’ theme.

IRL_Amistar_Ad_Istabraq
Pro Leaflet (Single Page)
Irish farming press ad for ‘Amistar’ celebrating popular local racehorse, Istabraq

A Set of Leaflets for a Range of Insect Pests

Zeneca Crop Protection

Hallmark is an effective insecticide against a range of destructive pests in a variety of crops. Application needs to take place at different times during the season depending on the insects and the crops. This staged mailing campaign distributed relevant leaflets to target farmers growing the appropriate crop.

Hallmark OSR
Hallmark Spring Crops
Potatoes Leaflet copy
HALLMARK BYDV LEAFLET (Rev)

A Place to Call Home

Cranbourne/Wychwood Homes (via agency)

Brochure for housing development

Houses are bought with emotion first and logic and practicality second.

Any residential property brochure needs to appeal to the imagination, and the introduction sets the scene before the plans and drawings explain the detail.

Their promotional agency were asked to develop a complete range of support material, including this product brochure.

Introduction copy

East Hendred - Dukes Orchard