B2C

Connoisseur Collection

Corgi Sales
Magazine Insert 

Designed to evoke the British sports car heritage of the 1950s and 60s, the Corgi Connoisseur Collection comprised four limited edition two-car chrome models each mounted on a plinth.

Sold only by mail order the Collection helped restart the fortunes of the Corgi name.

Copywriting

{View/Download/Print PDF}

Austin_Healey_3000_red_l

Image licensed under (CC) Creative Commons – see link

Nursery Days

Miserden Nursery
Website

A lovingly restored nursery with graceful Victorian glasshouses and cold frames, specialising in hardy perennials. Their first website wanted to reflect the care and attention that had gone into restoring the site – and its history – and to give a feeling for the beautiful setting high in the Cotswolds.

Design, copy and production

{View website}

Miserden

Promoting Arts in the Community

CREATE {Camden Road Educational Arts & Theatre Enterprise}
Website 

Choir-Hartfield-LM

Built upon the enthusiasm for performance and community involvement that followed a local community theatre production in 2009, CREATE continues to run a community choir, book events, and improvised theatre  as well as running the successful Wintern Lantern Parade, held every February through the streets of Tunbridge Wells.

As the main means of keeping a diverse audience up-to-date with events the website is central to CREATE achieving its goal of involving the community.

Design, copy, content development and management

{View camdenroad.org}

Linking a Community through the Arts

CREATE {Camden Road Educational Arts & Theatre Enterprise}
Newsletters

As a community arts organisation, CREATE strives to involve local residents and businesses in its activities.

These newsletters were distributed door-to-door by group members to extend the reach of CREATE’s message to its catchment area.

Concept, copy editing, layout & pre-press

Community Concerts

CREATE {Camden Road Educational Arts & Theatre Enterprise}
Posters & flyers 

The CREATE Community Choir (no auditions – everybody welcome) has developed a reputation over the last few years for producing very high quality Christmas and Summer Concerts – including a mix of readings as well as a songs to please a wide range of musical tastes.

The Summer Concerts have centred round a strong theme and these (as well as obviously Christmas) have provided the inspiration for the promotional material.

Concepts, copy, layout & pre-press

CREATE_SummerConcert2011
Poster_Nose-in-a-Book_Apr13_St-B.indd
Poster_SummerConcerts2013
Poster_Nose-in-a-Book_25Jun_web

Displaying our Arts

CREATE {Camden Road Educational Arts & Theatre Enterprise}
Display banner 

By its very community nature, CREATE is involved in a whole range of projects – so visitors to events can find it a little baffling.

This five foot high banner, used prominently at all events, was created to provide a brief overview of activities and provides a talking point for potential new members.

Concept, copy, layout & pre-press

{View/Download/Print PDF}

CREATE_Banner

Keeping in Touch

Grafx Digital Technologies
Email campaign 

Many of Grafx’s customers are individuals using Macs and iDevices in the home and creative freelancers who need to be aware of developments affecting them.

An email newsletter style was created and issued on a twice-monthly basis promoting products, training sessions and encouraging retail shop visits.

Research, copy and production set-up

Know your Albums from your Events

Newsfeed for Car Sales Website

carmarkets.co.uk

A car website – which attracted support from major advertisers such as Mitsubishi and DVLA – wanted to add topical interest to their site through a news service.

This service was in turn supplied to major UK Internet Service Providers (including Yahoo, BT Online, and UK Online) providing important audience reach.

Contracted to research and write five or six automotive news articles daily and also to support the editor in writing car reviews.

Research, writing, and editing