Copywriting

Helping Organise Your World

Rock Villa Resources
Website

Designed for a start-up offering executive assistant and lifestyle support services.

Using testimonials as a central platform to demonstrate the range of services and illustrate experience. Created in WordPress to use posts as an easy and effective means of adding and updating testimonials and ‘tagging’ them for easy viewing of the various skill areas.

Concept and copy 

{View rockvillaresources.co.uk}

RVR_Tag-Cloud

An Information Resource for Business

Business Link was the major channel for providing government and general business information to small and medium enterprises (SMEs).

Now replaced by a more government information oriented service as part of the October 2012 launch of www.gov.uk, the original service offered a wide range of help and advice.

I contributed several articles on general business subjects.

Research & writing 

Connoisseur Collection

Corgi Sales
Magazine Insert 

Designed to evoke the British sports car heritage of the 1950s and 60s, the Corgi Connoisseur Collection comprised four limited edition two-car chrome models each mounted on a plinth.

Sold only by mail order the Collection helped restart the fortunes of the Corgi name.

Copywriting

{View/Download/Print PDF}

Austin_Healey_3000_red_l

Image licensed under (CC) Creative Commons – see link

Not All Bean Counters Are the Same

Phillip Corbin + Associates
Website

Designed for a small tax advisory and accounting practice to differentiate it from the many competing firms.

The content was based on demonstrating that the practice staff – while extremely well qualified and professional – were also people with a sense of reality, humour, and a strong ethical trait.

Concept and copy 

{View phillipcorbin.co.uk}

coffee_cup

Safer Shipping

Major Shipping Line
(via agency)
Internal training material 

This major carrier of cargoes worldwide need to increase awareness of terrorism and security threats among its crews and staff and provide an understanding of how their actions contributed to the overall safety of the service.

This project was successfully co-ordinated across a team of writers.

Copywriting

Got to Keep the Customer Satisfied

In-House Research & Training
Email campaign 

A market research and training organisation focused on the house building sector.

In-House leads the way in providing an industry customer satisfaction survey.

Copywriting

IHR&T_Email

Keeping in Touch

Grafx Digital Technologies
Email campaign 

Many of Grafx’s customers are individuals using Macs and iDevices in the home and creative freelancers who need to be aware of developments affecting them.

An email newsletter style was created and issued on a twice-monthly basis promoting products, training sessions and encouraging retail shop visits.

Research, copy and production set-up

Know your Albums from your Events

Planning for Life after School

LOYO-AILT-Making-the-Move-cover

Life of Your Own
Informational booklet 

A booklet used by special schools and targeted at carers, people with learning disabilities and others with support needs.

It was designed to help with planning for the transition from full time education  to adult life with the new concept of self-directed support.

Concept, design, copy-editing, layout & pre-press

Government Spreads the Word

Directgov
(via Editorial Agency) 

Launched in 2004, Directgov replaced the UK online portal carrying its own material, designed around users’ needs.

I wrote several items for the Money section of this ‘first generation’ Direct.gov.uk website, designed to provide information for the general public about a wide range of money matters.

Although quite long, these articles were designed to be browsed online rather than read through.

Research & writing 

A Tax Test

Inland Revenue (now HMRC)

As part of the selection process to take part in the (then) Inland Revenue’s Better Guidance Programme to rewrite the tax manuals in plainer English, over 100 copywriters were asked to complete this standard copy test.

Tax-return_web

On the basis of this, I was selected as part of a team of 20.

It gives a good idea of ‘after’ (front page), with  ‘before’ on page 2.

Computers for Creatives

Grafx Digital Technologies

Concept and copy 

Grafx provide top quality support to the creative industries in the West of England.

Creating a newsletter to send to designers was interesting enough but talking about computer systems to non-technical people whose businesses relied on it was an added  challenge.

Christened ’42’ (the answer to life, the universe and everything) it tried to provide a relevant and interesting view of the industry as a whole and the role of systems within it.

Taking Advantage of a News Story…

Zeneca Ireland

When popular Irish racehorse, Istabraq, won the Cheltenham Gold Cup for the third time wearing green & gold racing colours, it provided a great link to the existing Amistar campaign to Irish famers through the ‘green & gold’ theme.

IRL_Amistar_Ad_Istabraq
Pro Leaflet (Single Page)
Irish farming press ad for ‘Amistar’ celebrating popular local racehorse, Istabraq

A Set of Leaflets for a Range of Insect Pests

Zeneca Crop Protection

Hallmark is an effective insecticide against a range of destructive pests in a variety of crops. Application needs to take place at different times during the season depending on the insects and the crops. This staged mailing campaign distributed relevant leaflets to target farmers growing the appropriate crop.

Hallmark OSR
Hallmark Spring Crops
Potatoes Leaflet copy
HALLMARK BYDV LEAFLET (Rev)

Company Brochure for Leading Mailing Company

Mail Marketing International

Mail Marketing was one of the UK’s original  mailing houses and developed into a top direct mail operation.

Offering a wide range of services to a variety of markets demanded a brochure that focused on customer benefits rather than ‘what the machines could do’, including strong branding of the different service offerings.

Produced on high quality digital presses, the brochure could be produced on demand and personalised to specific events.

{View/Download/Print PDF}

MMI_Brochure-1_cover