Managing Director (Direct Marketing)
Established a direct marketing group within an existing advertising agency. Accounts included MAN Vans and Intel microprocessors.
Including responsibility for Barclays Bank, the UK’s first £1 million DM account.Developed ICI Agrochemicals into one of the first database marketing programmes.Other accounts included: Guardian Royal Exchange, WWF, British Rail, Avis Europe.
Advertising Officer >
Planning and co-ordinating some of the largest media campaigns of the time.Part of the team for the marketing launches of BA’s Concorde and Shuttle services.