Editorial
A Map of Risk
Certus Limited
Portfolio Risk Mapping Editorial
A trade magazine article explaining a new product for a corporate risk strategy consultancy.
Although written for an interested business audience, the approach and product concept were new and needed explaining in straightforward terms, but without ever being patronising.
Editorial copy
Newsfeed for Car Sales Website
carmarkets.co.uk
A car website – which attracted support from major advertisers such as Mitsubishi and DVLA – wanted to add topical interest to their site through a news service.
This service was in turn supplied to major UK Internet Service Providers (including Yahoo, BT Online, and UK Online) providing important audience reach.
Contracted to research and write five or six automotive news articles daily and also to support the editor in writing car reviews.
Research, writing, and editing