Finance
Mutual Assistance
Regis Mutual Management
Website
Regis employ the principles of mutuality and co-operative insurance management to operate mutual insurance companies on behalf of major coporate groups and industry associations.
Being a recently established company they required a direct website that positioned their brand as a reliable supplier to this high value market.
Design, copy and production
At Risk of Standing Out
Certus Limited
AIRMIC Exhibition Stand
AIRMIC is the professional association for those involved in risk management and insurance within their own companies. The important annual conference also includes a major exhibition space for delegates to explore different options open to them.
Certus used this major aveneue to its customer base for several years with a cost-effective, but striking, stand design.
Concept and design
Brochure for Pension Managers in Holland
This was written for pension managers in the Dutch market, to explain to them the relatively novel aspect of fiduciary management offered by the client.
Again it demonstrates the ability to take complex concepts and explain them in clear, straightforward ways.
Content structure & copywriting
Government Spreads the Word
Directgov
(via Editorial Agency)
Launched in 2004, Directgov replaced the UK online portal carrying its own material, de
signed around users’ needs.
I wrote several items for the Money section of this ‘first generation’ Direct.gov.uk website, designed to provide information for the general public about a wide range of money matters.
Although quite long, these articles were designed to be browsed online rather than read through.
Research & writing
A Map of Risk
Certus Limited
Portfolio Risk Mapping Editorial
A trade magazine article explaining a new product for a corporate risk strategy consultancy.
Although written for an interested business audience, the approach and product concept were new and needed explaining in straightforward terms, but without ever being patronising.
Editorial copy
A Tax Test
Inland Revenue (now HMRC)
As part of the selection process to take part in the (then) Inland Revenue’s Better Guidance Programme to rewrite the tax manuals in plainer English, over 100 copywriters were asked to complete this standard copy test.
On the basis of this, I was selected as part of a team of 20.
It gives a good idea of ‘after’ (front page), with ‘before’ on page 2.
‘Risk’ Branding
Certus Limited – Corporate Risk Strategy
The corporate risk strategy and finance area is not one where you would normally expect strong branding, but a powerful company image works just as well here as in the consumer space.
A striking black and yellow theme reflecting well-known hazard warning signs was combined with images of the Red Arrows – known for their ability to turn well-calculated risk into the ‘reward’ of spectacular air displays.
Concept, design, copy, & artwork
