Promotional Literature
Opportunities for Coffee
Zabu Coffee
Taking advantage of national events
Specialised mail order coffee supplier, Zabu Coffee, proudly sources all its coffee from Fair Trade suppliers so it made sense to promote itself alongside Fair Trade Fortnight.
It also made good marketing sense to link with the UK Coffee Week ‘My Cup Matters’ campaign.
The Crystal of Kings
Tipperary Crystal UK
Press Insert & Mailing Piece
An extensive mail order campaign to launch a popular brand of Irish crystal into the UK market, focusing on the Irish heritage of producing high quality lead crystal.
Concept & Copywriting
Connoisseur Collection
Corgi Sales
Magazine Insert
Designed to evoke the British sports car heritage of the 1950s and 60s, the Corgi Connoisseur Collection comprised four limited edition two-car chrome models each mounted on a plinth.
Sold only by mail order the Collection helped restart the fortunes of the Corgi name.
Copywriting
Image licensed under (CC) Creative Commons – see link
Nostalgic Toys
Corgi Sales
Christmas Magazine Insert
A start-up company focused on using the enormous range of original Corgi model car die-cast ‘masters’ tucked away in a warehouse in Wales, targeted at those of us who just remember those bygone Christmas Days.
Copywriting
Community Concerts
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Posters & flyers
The CREATE Community Choir (no auditions – everybody welcome) has developed a reputation over the last few years for producing very high quality Christmas and Summer Concerts – including a mix of readings as well as a songs to please a wide range of musical tastes.
The Summer Concerts have centred round a strong theme and these (as well as obviously Christmas) have provided the inspiration for the promotional material.
Concepts, copy, layout & pre-press
Between River and Hills…
Sudeley Homes (via agency)
Brochure for housing development
A brochure promoting small development of newly built houses and cottages set between the Vale of Evesham with its abundance of local produce and the Cotswold Hills filled with picturesque villages.
Copy and detailed research into local amenities
Computers with Character
Sony (via agency)
Copy
Sony were launching a range of colourful laptops and wanted to endow them with personality.
Their promotional agency were asked to develop a complete range of support material, including this product brochure.
Taking Advantage of a News Story…
Zeneca Ireland
When popular Irish racehorse, Istabraq, won the Cheltenham Gold Cup for the third time wearing green & gold racing colours, it provided a great link to the existing Amistar campaign to Irish famers through the ‘green & gold’ theme.
- Irish farming press ad for ‘Amistar’ celebrating popular local racehorse, Istabraq
Controlling Potato Blight
Zeneca Ireland
Technically-based brochure targeted at professional potato growers
A Set of Leaflets for a Range of Insect Pests
Zeneca Crop Protection
Hallmark is an effective insecticide against a range of destructive pests in a variety of crops. Application needs to take place at different times during the season depending on the insects and the crops. This staged mailing campaign distributed relevant leaflets to target farmers growing the appropriate crop.
A Place to Call Home
Cranbourne/Wychwood Homes (via agency)
Brochure for housing development
Houses are bought with emotion first and logic and practicality second.
Any residential property brochure needs to appeal to the imagination, and the introduction sets the scene before the plans and drawings explain the detail.
Their promotional agency were asked to develop a complete range of support material, including this product brochure.
Introduction copy
