B2C
Opportunities for Coffee
Zabu Coffee
Taking advantage of national events
Specialised mail order coffee supplier, Zabu Coffee, proudly sources all its coffee from Fair Trade suppliers so it made sense to promote itself alongside Fair Trade Fortnight.
It also made good marketing sense to link with the UK Coffee Week ‘My Cup Matters’ campaign.
The World’s Finest Arts & Craft Books
Search Press
Consumer Mail Order and Trade Catalogues
The leading publisher of arts and crafts books sells worldwide by mail order through two major customer brochures a year – and to the trade through another two detailed catalogues.
The content for each catalogue is outlined by the in-house product team and then requires detailed copy checking and design adjustments to achieve maximum customer appeal.
Proofreading and page layout
The Crystal of Kings
Tipperary Crystal UK
Press Insert & Mailing Piece
An extensive mail order campaign to launch a popular brand of Irish crystal into the UK market, focusing on the Irish heritage of producing high quality lead crystal.
Concept & Copywriting
Connoisseur Collection
Corgi Sales
Magazine Insert
Designed to evoke the British sports car heritage of the 1950s and 60s, the Corgi Connoisseur Collection comprised four limited edition two-car chrome models each mounted on a plinth.
Sold only by mail order the Collection helped restart the fortunes of the Corgi name.
Copywriting
Image licensed under (CC) Creative Commons – see link
Nostalgic Toys
Corgi Sales
Christmas Magazine Insert
A start-up company focused on using the enormous range of original Corgi model car die-cast ‘masters’ tucked away in a warehouse in Wales, targeted at those of us who just remember those bygone Christmas Days.
Copywriting
Nursery Days
Miserden Nursery
Website
A lovingly restored nursery with graceful Victorian glasshouses and cold frames, specialising in hardy perennials. Their first website wanted to reflect the care and attention that had gone into restoring the site – and its history – and to give a feeling for the beautiful setting high in the Cotswolds.
Design, copy and production
Promoting Arts in the Community
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Website
Built upon the enthusiasm for performance and community involvement that followed a local community theatre production in 2009, CREATE continues to run a community choir, book events, and improvised theatre as well as running the successful Wintern Lantern Parade, held every February through the streets of Tunbridge Wells.
As the main means of keeping a diverse audience up-to-date with events the website is central to CREATE achieving its goal of involving the community.
Design, copy, content development and management
Linking a Community through the Arts
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Newsletters
As a community arts organisation, CREATE strives to involve local residents and businesses in its activities.
These newsletters were distributed door-to-door by group members to extend the reach of CREATE’s message to its catchment area.
Concept, copy editing, layout & pre-press
Community Concerts
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Posters & flyers
The CREATE Community Choir (no auditions – everybody welcome) has developed a reputation over the last few years for producing very high quality Christmas and Summer Concerts – including a mix of readings as well as a songs to please a wide range of musical tastes.
The Summer Concerts have centred round a strong theme and these (as well as obviously Christmas) have provided the inspiration for the promotional material.
Concepts, copy, layout & pre-press
Displaying our Arts
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Display banner
By its very community nature, CREATE is involved in a whole range of projects – so visitors to events can find it a little baffling.
This five foot high banner, used prominently at all events, was created to provide a brief overview of activities and provides a talking point for potential new members.
Concept, copy, layout & pre-press
Keeping in Touch
Grafx Digital Technologies
Email campaign
Many of Grafx’s customers are individuals using Macs and iDevices in the home and creative freelancers who need to be aware of developments affecting them.
An email newsletter style was created and issued on a twice-monthly basis promoting products, training sessions and encouraging retail shop visits.
Research, copy and production set-up
Between River and Hills…
Sudeley Homes (via agency)
Brochure for housing development
A brochure promoting small development of newly built houses and cottages set between the Vale of Evesham with its abundance of local produce and the Cotswold Hills filled with picturesque villages.
Copy and detailed research into local amenities
Computers with Character
Sony (via agency)
Copy
Sony were launching a range of colourful laptops and wanted to endow them with personality.
Their promotional agency were asked to develop a complete range of support material, including this product brochure.
Newsfeed for Car Sales Website
carmarkets.co.uk
A car website – which attracted support from major advertisers such as Mitsubishi and DVLA – wanted to add topical interest to their site through a news service.
This service was in turn supplied to major UK Internet Service Providers (including Yahoo, BT Online, and UK Online) providing important audience reach.
Contracted to research and write five or six automotive news articles daily and also to support the editor in writing car reviews.
Research, writing, and editing