Direct Marketing
Opportunities for Coffee
Zabu Coffee
Taking advantage of national events
Specialised mail order coffee supplier, Zabu Coffee, proudly sources all its coffee from Fair Trade suppliers so it made sense to promote itself alongside Fair Trade Fortnight.
It also made good marketing sense to link with the UK Coffee Week ‘My Cup Matters’ campaign.
The World’s Finest Arts & Craft Books
Search Press
Consumer Mail Order and Trade Catalogues
The leading publisher of arts and crafts books sells worldwide by mail order through two major customer brochures a year – and to the trade through another two detailed catalogues.
The content for each catalogue is outlined by the in-house product team and then requires detailed copy checking and design adjustments to achieve maximum customer appeal.
Proofreading and page layout
The Crystal of Kings
Tipperary Crystal UK
Press Insert & Mailing Piece
An extensive mail order campaign to launch a popular brand of Irish crystal into the UK market, focusing on the Irish heritage of producing high quality lead crystal.
Concept & Copywriting
Connoisseur Collection
Corgi Sales
Magazine Insert
Designed to evoke the British sports car heritage of the 1950s and 60s, the Corgi Connoisseur Collection comprised four limited edition two-car chrome models each mounted on a plinth.
Sold only by mail order the Collection helped restart the fortunes of the Corgi name.
Copywriting
Image licensed under (CC) Creative Commons – see link
Nostalgic Toys
Corgi Sales
Christmas Magazine Insert
A start-up company focused on using the enormous range of original Corgi model car die-cast ‘masters’ tucked away in a warehouse in Wales, targeted at those of us who just remember those bygone Christmas Days.
Copywriting
Got to Keep the Customer Satisfied
In-House Research & Training
Email campaign
A market research and training organisation focused on the house building sector.
In-House leads the way in providing an industry customer satisfaction survey.
Copywriting
Keeping in Touch
Grafx Digital Technologies
Email campaign
Many of Grafx’s customers are individuals using Macs and iDevices in the home and creative freelancers who need to be aware of developments affecting them.
An email newsletter style was created and issued on a twice-monthly basis promoting products, training sessions and encouraging retail shop visits.
Research, copy and production set-up
