B2B
The World’s Finest Arts & Craft Books
Search Press
Consumer Mail Order and Trade Catalogues
The leading publisher of arts and crafts books sells worldwide by mail order through two major customer brochures a year – and to the trade through another two detailed catalogues.
The content for each catalogue is outlined by the in-house product team and then requires detailed copy checking and design adjustments to achieve maximum customer appeal.
Proofreading and page layout
A Long-running, Industry-credible Newsletter
ONEPOST
Copy-editing
Picture research & editing
Layout & pre-press
Pioneering postal agency, ONEPOST, has produced a regular newsletter for over 10 years keeping its clients and prospects abreast of the latest news and information about the UK’s changing postal marketplace. Remarkably for a company publication it has achieved a respected position within the industry.
We have copy-edited well over 50 editions (16 or 20 A5 pages) of Post Impressions and handled all the picture research and editing, undertaken the typesetting and layout, and produced the final print-ready/digital artwork.
Cost-effective Leaflet for Start-up Mailing Company
A1 Mailing Services
Company leaflet
A1 Mailing Services established a small mailing operation specialising in high quality work.
As a start-up budgets were being watched carefully, but they wanted some printed material to reflect their quality product and explain clearly and succinctly the services they offered.
Copywriting
Not All Bean Counters Are the Same
Phillip Corbin + Associates
Website
Designed for a small tax advisory and accounting practice to differentiate it from the many competing firms.
The content was based on demonstrating that the practice staff – while extremely well qualified and professional – were also people with a sense of reality, humour, and a strong ethical trait.
Concept and copy
Mutual Assistance
Regis Mutual Management
Website
Regis employ the principles of mutuality and co-operative insurance management to operate mutual insurance companies on behalf of major coporate groups and industry associations.
Being a recently established company they required a direct website that positioned their brand as a reliable supplier to this high value market.
Design, copy and production
At Risk of Standing Out
Certus Limited
AIRMIC Exhibition Stand
AIRMIC is the professional association for those involved in risk management and insurance within their own companies. The important annual conference also includes a major exhibition space for delegates to explore different options open to them.
Certus used this major aveneue to its customer base for several years with a cost-effective, but striking, stand design.
Concept and design
Got to Keep the Customer Satisfied
In-House Research & Training
Email campaign
A market research and training organisation focused on the house building sector.
In-House leads the way in providing an industry customer satisfaction survey.
Copywriting
Brochure for Pension Managers in Holland
This was written for pension managers in the Dutch market, to explain to them the relatively novel aspect of fiduciary management offered by the client.
Again it demonstrates the ability to take complex concepts and explain them in clear, straightforward ways.
Content structure & copywriting
A Map of Risk
Certus Limited
Portfolio Risk Mapping Editorial
A trade magazine article explaining a new product for a corporate risk strategy consultancy.
Although written for an interested business audience, the approach and product concept were new and needed explaining in straightforward terms, but without ever being patronising.
Editorial copy
Computers for Creatives
Grafx Digital Technologies
Concept and copy
Grafx provide top quality support to the creative industries in the West of England.
Creating a newsletter to send to designers was interesting enough but talking about computer systems to non-technical people whose businesses relied on it was an added challenge.
Christened ’42’ (the answer to life, the universe and everything) it tried to provide a relevant and interesting view of the industry as a whole and the role of systems within it.
Taking Advantage of a News Story…
Zeneca Ireland
When popular Irish racehorse, Istabraq, won the Cheltenham Gold Cup for the third time wearing green & gold racing colours, it provided a great link to the existing Amistar campaign to Irish famers through the ‘green & gold’ theme.
- Irish farming press ad for ‘Amistar’ celebrating popular local racehorse, Istabraq
Controlling Potato Blight
Zeneca Ireland
Technically-based brochure targeted at professional potato growers
A Set of Leaflets for a Range of Insect Pests
Zeneca Crop Protection
Hallmark is an effective insecticide against a range of destructive pests in a variety of crops. Application needs to take place at different times during the season depending on the insects and the crops. This staged mailing campaign distributed relevant leaflets to target farmers growing the appropriate crop.
Company Brochure for Leading Mailing Company
Mail Marketing International
Mail Marketing was one of the UK’s original mailing houses and developed into a top direct mail operation.
Offering a wide range of services to a variety of markets demanded a brochure that focused on customer benefits rather than ‘what the machines could do’, including strong branding of the different service offerings.
Produced on high quality digital presses, the brochure could be produced on demand and personalised to specific events.
Appealing to Sound Engineers
Oxford Sound & Media
Brochure and website
Content structure and copy
Developed a logical framework for presenting an extensive range of services – targeted at professional sound engineers, radio station operators and presentation venues.
Linked closely with an updated website www.oxfordsound.co.uk
‘Risk’ Branding
Certus Limited – Corporate Risk Strategy
The corporate risk strategy and finance area is not one where you would normally expect strong branding, but a powerful company image works just as well here as in the consumer space.
A striking black and yellow theme reflecting well-known hazard warning signs was combined with images of the Red Arrows – known for their ability to turn well-calculated risk into the ‘reward’ of spectacular air displays.
Concept, design, copy, & artwork
A Trade Press Campaign Offering Cheaper Postage
ONEPOST
Concept, copy, & artwork
