‘Risk’ Branding
Certus Limited – Corporate Risk Strategy
The corporate risk strategy and finance area is not one where you would normally expect strong branding, but a powerful company image works just as well here as in the consumer space.
A striking black and yellow theme reflecting well-known hazard warning signs was combined with images of the Red Arrows – known for their ability to turn well-calculated risk into the ‘reward’ of spectacular air displays.
Concept, design, copy, & artwork
