Paul
Promoting Arts in the Community
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Website
Built upon the enthusiasm for performance and community involvement that followed a local community theatre production in 2009, CREATE continues to run a community choir, book events, and improvised theatre as well as running the successful Wintern Lantern Parade, held every February through the streets of Tunbridge Wells.
As the main means of keeping a diverse audience up-to-date with events the website is central to CREATE achieving its goal of involving the community.
Design, copy, content development and management
Linking a Community through the Arts
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Newsletters
As a community arts organisation, CREATE strives to involve local residents and businesses in its activities.
These newsletters were distributed door-to-door by group members to extend the reach of CREATE’s message to its catchment area.
Concept, copy editing, layout & pre-press
At Risk of Standing Out
Certus Limited
AIRMIC Exhibition Stand
AIRMIC is the professional association for those involved in risk management and insurance within their own companies. The important annual conference also includes a major exhibition space for delegates to explore different options open to them.
Certus used this major aveneue to its customer base for several years with a cost-effective, but striking, stand design.
Concept and design
Community Concerts
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Posters & flyers
The CREATE Community Choir (no auditions – everybody welcome) has developed a reputation over the last few years for producing very high quality Christmas and Summer Concerts – including a mix of readings as well as a songs to please a wide range of musical tastes.
The Summer Concerts have centred round a strong theme and these (as well as obviously Christmas) have provided the inspiration for the promotional material.
Concepts, copy, layout & pre-press
Displaying our Arts
CREATE {Camden Road Educational Arts & Theatre Enterprise}
Display banner
By its very community nature, CREATE is involved in a whole range of projects – so visitors to events can find it a little baffling.
This five foot high banner, used prominently at all events, was created to provide a brief overview of activities and provides a talking point for potential new members.
Concept, copy, layout & pre-press
Safer Shipping
Major Shipping Line
(via agency)
Internal training material
This major carrier of cargoes worldwide need to increase awareness of terrorism and security threats among its crews and staff and provide an understanding of how their actions contributed to the overall safety of the service.
This project was successfully co-ordinated across a team of writers.
Copywriting
Got to Keep the Customer Satisfied
In-House Research & Training
Email campaign
A market research and training organisation focused on the house building sector.
In-House leads the way in providing an industry customer satisfaction survey.
Copywriting
Keeping in Touch
Grafx Digital Technologies
Email campaign
Many of Grafx’s customers are individuals using Macs and iDevices in the home and creative freelancers who need to be aware of developments affecting them.
An email newsletter style was created and issued on a twice-monthly basis promoting products, training sessions and encouraging retail shop visits.
Research, copy and production set-up
Between River and Hills…
Sudeley Homes (via agency)
Brochure for housing development
A brochure promoting small development of newly built houses and cottages set between the Vale of Evesham with its abundance of local produce and the Cotswold Hills filled with picturesque villages.
Copy and detailed research into local amenities
Planning for Life after School
Life of Your Own
Informational booklet
A booklet used by special schools and targeted at carers, people with learning disabilities and others with support needs.
It was designed to help with planning for the transition from full time education to adult life with the new concept of self-directed support.
Concept, design, copy-editing, layout & pre-press
Brochure for Pension Managers in Holland
This was written for pension managers in the Dutch market, to explain to them the relatively novel aspect of fiduciary management offered by the client.
Again it demonstrates the ability to take complex concepts and explain them in clear, straightforward ways.
Content structure & copywriting
Government Spreads the Word
Directgov
(via Editorial Agency)
Launched in 2004, Directgov replaced the UK online portal carrying its own material, de
signed around users’ needs.
I wrote several items for the Money section of this ‘first generation’ Direct.gov.uk website, designed to provide information for the general public about a wide range of money matters.
Although quite long, these articles were designed to be browsed online rather than read through.
Research & writing
A Map of Risk
Certus Limited
Portfolio Risk Mapping Editorial
A trade magazine article explaining a new product for a corporate risk strategy consultancy.
Although written for an interested business audience, the approach and product concept were new and needed explaining in straightforward terms, but without ever being patronising.
Editorial copy
A Tax Test
Inland Revenue (now HMRC)
As part of the selection process to take part in the (then) Inland Revenue’s Better Guidance Programme to rewrite the tax manuals in plainer English, over 100 copywriters were asked to complete this standard copy test.
On the basis of this, I was selected as part of a team of 20.
It gives a good idea of ‘after’ (front page), with ‘before’ on page 2.
Computers with Character
Sony (via agency)
Copy
Sony were launching a range of colourful laptops and wanted to endow them with personality.
Their promotional agency were asked to develop a complete range of support material, including this product brochure.
Charity Prospectus
Life of Your Own
Prospectus targeted at local authority and related organisations to provide a credible background for individual funding applications to allow excluded people more involvement in their communities.
Concept, copy, layout & artwork
Computers for Creatives
Grafx Digital Technologies
Concept and copy
Grafx provide top quality support to the creative industries in the West of England.
Creating a newsletter to send to designers was interesting enough but talking about computer systems to non-technical people whose businesses relied on it was an added challenge.
Christened ’42’ (the answer to life, the universe and everything) it tried to provide a relevant and interesting view of the industry as a whole and the role of systems within it.
Taking Advantage of a News Story…
Zeneca Ireland
When popular Irish racehorse, Istabraq, won the Cheltenham Gold Cup for the third time wearing green & gold racing colours, it provided a great link to the existing Amistar campaign to Irish famers through the ‘green & gold’ theme.
- Irish farming press ad for ‘Amistar’ celebrating popular local racehorse, Istabraq
Controlling Potato Blight
Zeneca Ireland
Technically-based brochure targeted at professional potato growers
A Set of Leaflets for a Range of Insect Pests
Zeneca Crop Protection
Hallmark is an effective insecticide against a range of destructive pests in a variety of crops. Application needs to take place at different times during the season depending on the insects and the crops. This staged mailing campaign distributed relevant leaflets to target farmers growing the appropriate crop.
Company Brochure for Leading Mailing Company
Mail Marketing International
Mail Marketing was one of the UK’s original mailing houses and developed into a top direct mail operation.
Offering a wide range of services to a variety of markets demanded a brochure that focused on customer benefits rather than ‘what the machines could do’, including strong branding of the different service offerings.
Produced on high quality digital presses, the brochure could be produced on demand and personalised to specific events.
Appealing to Sound Engineers
Oxford Sound & Media
Brochure and website
Content structure and copy
Developed a logical framework for presenting an extensive range of services – targeted at professional sound engineers, radio station operators and presentation venues.
Linked closely with an updated website www.oxfordsound.co.uk
A Place to Call Home
Cranbourne/Wychwood Homes (via agency)
Brochure for housing development
Houses are bought with emotion first and logic and practicality second.
Any residential property brochure needs to appeal to the imagination, and the introduction sets the scene before the plans and drawings explain the detail.
Their promotional agency were asked to develop a complete range of support material, including this product brochure.
Introduction copy
‘Risk’ Branding
Certus Limited – Corporate Risk Strategy
The corporate risk strategy and finance area is not one where you would normally expect strong branding, but a powerful company image works just as well here as in the consumer space.
A striking black and yellow theme reflecting well-known hazard warning signs was combined with images of the Red Arrows – known for their ability to turn well-calculated risk into the ‘reward’ of spectacular air displays.
Concept, design, copy, & artwork
A Trade Press Campaign Offering Cheaper Postage
ONEPOST
Concept, copy, & artwork
